Presented at Baselworld 2016, the new Alpina Seastrong Diver 300 Automatic actually is a professional diving watch with a cushion shaped 44mm stainless steel case that can manage depths up to 300 meters /1000ft. And that, the design privileges optimal dive time readability and stands out by its essential and functional beauty, which transforms this timepiece in a beautiful masculine object outside the water as well.
The watch world received something of a shock last year: the Swiss reported their first downturn since the blackness that was 2009.
Admittedly, it amounts to a mere 3.3 per cent drop in export value – or 460,000 fewer watches leaving Switzerland than 2014’s mind-boggling 28.6 million – but for a sector rather taken by its own ability to defy the global financial crisis with spectacular year-on-year growth, it was a shock nonetheless.
Baselworld, the world's biggest watch trade show, opens in less than two weeks, hence I won't dawdle, instead I'm all about the "bidness" as the kids say. You won't catch me getting sidetracked, no sir. Laser focus. Maximum effort. In fact, that last sentence is from Deadpool. Anyone seen it? It's rather good, I must say. Actually does attest that with good writing you can make a smart, enjoyable and original R-rated comic book movie that will also make buckets of cash. Wait, where was I? Oh yeah, laser focus.