On the Wrist: Omega Seamaster Aqua Terra 150M Co-Axial Master Chronometer Watch
In 2017 Swiss Omega released a slew of new Seamaster Aqua Terra 150M watch models, which offered easy to miss, albeit important changes to the brand's premier sports lifestyle dress watch. Sport-style dress watches are important in many markets such as the United States, where elegance as well as masculinity are key areas of interest for many consumers. The Aqua Terra isn't just designed for the United States however, which makes the larger Omega Seamaster Aqua Terra 150M Co-Axial Master Chronometer watches very important global products for Omega. Let's take a close look at just one of the many versions of the updated Aqua Terra timepieces in this aBlogtoWatch review.
While many people think of hardcore dive watches when they think of the Omega Seamaster collection, the more casually-themed Aqua Terra better represents the first Omega Seamaster watches (from the 1950s I believe). At the time the Seamaster wasn't a serious sport watch, but was rather a sportier dress watch that a "well to do father could wear while playing with his children and not worry about getting wear or experiencing some shock." Thus, from the beginning the Seamaster was a luxury lifestyle item (with utility behind it of course), and not the serious diving instrument that versions of the Seamaster later evolved into.
As a sportier timepiece (despite the dressier appearance), the Seamaster Aqua Terra will easily handle the majority of what a wearer could throw at it. 150m of water resistance easily allows for even recreational diving, and the chunky metal case is robust enough to put up with its share of abuse and wear. The dial also happens to be highly legible, with enough lume for a clear view in darker environments. In many regards, the Seamaster Aqua Terra is a very capable sport watch, though its intent is to be a status-symbol dress watch (or at the very least a fashion statement) at what are almost entry-level prices from the brand.
While many people admire Omega for Speedmaster chronographs and Planet Ocean divers, models such as the Aqua Terra (as well as the even dressier De Ville models) are those which Omega intends for the wrists of professionals needing a handsome timepiece for urban or business professional needs. It's supposed to be just sporty enough to suggest an active lifestyle (or an appreciation thereof), but with an elegance which lends itself well to more formal attire.
The funny thing is that Omega's current marketing for the Aqua Terra sees its wearers (some of which are the brand's celebrity ambassadors) on boats, traveling, and generally doing things one might not consider work, but rather leisure. This lends itself well to attractive visuals, but Omega's point is more that people who wear Aqua Terra watches regularly reward themselves for working hard – and this makes the Aqua Terra a timepiece for hard working professionals (all over the world).
Omega has long since wanted the Aqua Terra to rival some of Rolex's similar sporty/dressy timepieces ranging from the Milgauss to the Datejust. Today the Aqua Terra is more directly a competitor of the Milgauss – even though Omega is clearly more prolific with its design choices and even has various size options (there are currently 22 versions of this watch on the Omega website). The Seamaster Aqua Terra 150M comes in both 38mm and 41mm wide sizes for men – along with a host of strap, bracelet, material, and dial options. These choices also allow for a sportier and more casual wearing feel, to more conservative, dress-style ranges. I chose to review this 41mm wide Aqua Terra reference 22.214.171.124.02.001 in steel on the matching steel bracelet because I felt as though it was a good mixture between the sportier and dressier sides of the collection.